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News overview

JULY 12, 2016

Cars and Coffee at Lugano Lake - New milestone in the history of the brand

A very memorable Cars and Coffee event has just ended with a bang, achieving as many memorable results for this first half of 2016. Although the challenge has not been easy at all, Cars and Coffee have succeeded in a big way: exporting its winning event format abroad.

The event took place in Lugano, a land representing a great mixture between the Swiss and the Italian essences, that also has been an important starting point for an ever-increasing network in Europe and worldwide. More than 100 super, hyper and classic cars were present at the event, and enchanted everyone with their design and deafening roar of a V8 or V12 engines.

Once again all the most prestigious car brands were well represented: six Ferrari 458 Speciale were present, also including the Speciale Aperta, the LaFerrari, the Pagani Huayra, the Lamborghini Huracan, together with two Murcielago (Roadster and 40th Anniversary). Also Porsche was present with the 918 Spyder, two iconic Carrera GT and the 959. Worthy of mention are the McLaren 675LT, the Fisker Karma, the Bentley GT3-R, the Alfa Romeo TZ3 Stradale and the Fiat Torpedo 2.8 Ministeriale designed in 1939.

The day was spent following the original Cars and Coffee format event: on the morning, drivers’ cars were lined-up in the square underlying the “Casinò di Campione”, designed by Swiss architect Mario Botta. After the classic welcome coffee, participants were moved to the “Salone delle feste”, the rooftop restaurant on the 9th floor in the Casinò, characterised by a great panoramic lake view.

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