One of mankind’s bravest creations.
The protagonist of a society relentlessly experiencing innovation. A mean of unification contributing to a globalized civilization. Automobile is, also and above all, a vehicle of passion.
In motorsports it embodies the challenge to personal limits. It can turn millions of people into crowds of cheering fans. Strong emotions are unleashed when admiring speed, design and cutting­edge technology.

Automobile is the smile of children when they get a toy car and push it on the floor, imagining themselves adults one day. Some collect them, some admire them, some dream of them: this is the Cars & Coffee community, where automobile is lived as a way of sharing.